DIGITAL MARKETING FOR HOTELIERS

  • School: HIM
  • Level: Middle MGT
  • Study time: 20 hours
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Lesson series
This course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise. You will learn how to audit a hotel's website and find the tools to understand your customer's online and offline behavior. Rather than suffering your relationship with OTA's (Online Travel Agencies), you will learn to make the best of it. You will also expand your knowledge of online advertising and become a storytelling expert in the media

WHAT YOU WILL LEARN

To understand the Digital Marketing terminology 
To distinguish the different types of digital media
To understand the different target markets, their needs and wants and to manage data and how to evaluate results
To conduct a website and social media audit and to design a customised marketing strategy.

COURSE CONTENT

CLAIRE JOLLAIN

Assistant Academic Dean at Hotel Institute Montreux
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With an extensive background in Marketing management, and Entrepreneurship, she has proven her leadership skills in various industries: from the automotive sector to the Luxury industry.

In addition to her professional expertise, she also holds a Master of Science in Marketing and a Master of Arts in Education.

PETER SLADE

Lecturer at Hotel Institute Montreux | Food & Beverage Consultant
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Passionate about educating future leaders within the hospitality industry. He specialises in F&B and Events Management, Sales and Marketing, Leadership, and Hospitality.

Peter Slade has worked as an international consultant, delivering high-quality executive training, elaborating rigorous and effective assessment audits, developing innovative and trendsetting menu designs, and bespoke business development programs to the world’s leading 5* international hotels and resorts groups. He holds a Master of Arts in Education.

BEN SMITH

Lecturer | Events Coordinator at Hotel Institute Montreux
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As an experienced lecturer at the Swiss Education Group with over eight years of teaching experience in the UK and across Europe, Mr. Smith engages students through interactive classes. He has a passion for developing learners' capabilities and confidence in the world of hospitality. 

Mr. Smith is also a Social Media Representative for Hotel Institute Montreux. In this role, Mr. Smith utilises his knowledge of Social Media marketing to have the school’s social media platforms updated with compelling content that is relevant and consistent with the HIM brand.

ANTOINE CASANOVA-MAIZET

Lecturer at Hotel Institute in Montreux | Digital Entrepreneur
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Antoine Casanova-Mazet is a Lecturer at Hotel Institute Montreux and a digital entrepreneur. He studied both Science and Communication in Switzerland. This double background and his passion for innovation are the roots of his career in, first, communication and then digital transformation. 

Since 2010, Mr. Casanova-Mazet helps his agency’s clients adopt digital change through a 360° approach. He joined Swiss Education Group in October 2019 and is teaching hospitality students about management of technology and digital innovation.

GUEST INSTRUCTORS

ODILE VOGEL-REYNAUD
Director of Sales & Marketing Sandoz Foundations Hotels
CHRISTIAN LAVERA
Director of Sales & Marketing at Movenpick Hotel & Casino Geneva
SAMAD LAAROUSSI
Digital Marketing Director at Michel Reybier Hospitality Group
MYRIAM VIJAYA
Marketing Director at Hotel Royal Savoy Lausanne
ALINE BORGAZZI
Digital Marketing Executive InterContinental Hotels Group
VINCENT GOSSET
Digital Druid at Magic Pencil
REBECCA OMOrRAGBON
Growth Marketing Director at Expedia
GAELLE GYGAX-ZOSSO
Storyteller at BeTheOne Communication
TAFSIR BA
Founder at Wild Dots
CHARLOTTE BORDAS
Head of Production at The Source
IGOR MILLER
Digital Entrepreneur at MillerDupont
SARA DUBLER
Lifestyle Influencer at A Hungry Blonde