AI + HOSPITALITY CHALLENGES AND BUSINESS OPPORTUNITIES

  • School: HIM
  • Level: Advanced
  • Study time: 4h/week
Lesson series
This course will provide a better understanding and mastering of the advantages and uses of AI (Artificial Intelligence) for creating business opportunities in the international hospitality industry. You will learn the most effective technological innovations, its associated costs, and the applications of artificial intelligence in hotel sales and profitability optimisation  The legal and ethical considerations of AI, and most importantly, what are the customer's expectations of the hotels in the future.

WHAT YOU WILL LEARN

To distinguish Artificial Intelligence, Machine Learning and Deep Learning and to identify the legal and ethical issues.
To increase sales and optimise marketing budget thanks to Artificial Intelligence and to assess the impact on Sustainability
To discover innovations in Front Office, Housekeeping and Food and Beverage
To understand the strategic importance of digitalisation

COURSE CONTENT

COURSE INSTRUCTORS

ANTOINE CASANOVA-MAIZET

Lecturer at Hotel Institute in Montreux | Digital Entrepreneur
MEET THE INSTRUCTOR
Antoine Casanova-Mazet is a Lecturer at Hotel Institute Montreux and a digital entrepreneur. He studied both Science and Communication in Switzerland. This double background and his passion for innovation are the roots of his career in, first, communication and then digital transformation. 

Since 2010, Mr. Casanova-Mazet helps his agency’s clients adopt digital change through a 360° approach. He joined Swiss Education Group in October 2019 and is teaching hospitality students about management of technology and digital innovation.

HAWA MAHMOUDI

Career Coach & Alumni Coordinator | Career Match-Maker | Tech-Savy
MEET THE INSTRUCTOR
Hawa is an experienced Career coach assisting the Bachelor students, from the Hotel Institute Montreux, by guiding them to make decisions that will shape their future careers. 
Hawa travelled, studied and worked in USA, UK, Thailand, Syria, Belgium and France. Hawa's driving forces focuses specifically in discovering, learning and exploring new trends and innovations in the job market.

GUEST INSTRUCTORS

MARLOES KNIPPERBERG
CEO of Kersten Hospitality
CHRISTIAN LAVERA
Director of Sales & Marketing at Movenpick Hotel & Casino Geneva
INGE VAN WEERT
General Manager at InterContinental Hotels
ALEX URAN
Engagement Manager at Visium
PRISKA BUKARD
Founder at Tech Face
MARIUS DONHAUSER
CEO at HotelKit
DELPHINE BLIN
Ethics Lecturer at Cesar Ritz Colleges
TAFSIR BA
Founder at Wild Dots
ANASTASIIA BURAKOVSKIKH
Wine and Beverage Lecturer at César Ritz Colleges
MICHAEL HEINRICH
Program Leader at Hotel Institute Montreux